Download PDFAdvantage Waypoint (AWP) Acquires RZ Marketing Inc. Continuing To Expand Its Presence In The Jan San, Foodservice Equipment And Supplies Segments

Tampa, Florida – May 11, 2015 – Advantage Waypoint announced the acquisition of RZ Marketing Inc., strengthening its presence in the Ohio, Michigan, Indiana, Kentucky, Western PA, and West Virginia markets. Representing major janitorial, sanitation, and equipment & supplies brands, RZ Marketing Inc. has a long history of leadership and performance in these markets. This acquisition continues to expand AWP’s offerings and further develops the company’s broad range of services and products.

RZ Marketing Group leadership, Steve Rohrer and Mike Zimmer, and their team will continue to be an integral part of the organization, enhanced by AWP’s technology, systems, processes and resources. Kevin O’Beirne, AWP’s President, stated “This is an important day for us, we continue to attract companies like RZ to our business model that has proven to be successful for our clients. We welcome Steve and Mike and their team to AWP. RZ’s market position and leadership, combined with our robust resources, enables us to deliver enhanced services and further expands AWP’s reach and representation.”

For more information about Advantage Waypoint’s Non-Foods Division, please contact Larry Silence, (President, Non-Foods) at or for other business inquiries, please contact Scott Pool, Senior Vice President Client Development & Integration, at, or visit our website

About Advantage Waypoint – AWP is the only national Non-Food (Jan San, Disposables, and Equipment & Supplies) sales and marketing agency providing an ideal combination of talent, resources and experienced management across all fifty states. Advantage Waypoint continues to focus on adding and delivering value to the evolving industry and all of its channel participants.