by Waypoint | Jun 11, 2020 | Consumer Perceptions & Trends, Insights
For the first time in three months, the Coronavirus is no longer front and center amid recent events surrounding Black Lives Matter protests. In some ways, it has given Americans “permission” to focus on urgent matters beyond the virus. Younger generations and...
by Waypoint | Jun 5, 2020 | Consumer Perceptions & Trends, Insights
The CDC recently released new guidelines stating that the virus spreads easily between people, but not easily in other ways, including touching surfaces or objects. While this news provides some degree of relief as Americans determine how to safely venture out, most...
by Waypoint | May 30, 2020 | Insights
The pandemic has been fraught with constant change, leaving us with very little we can count on. We don’t know if our go-to brands will be in stock, whether there will be meat on the table, or even if our favorite restaurants will be open or closed tomorrow. The lack...
by Waypoint | May 21, 2020 | Insights
When choosing a restaurant, consumers expect cleanliness. It’s safe to assume that seeing clean is believing – people want to see the steps you’ve taken to keep your restaurant or cafe clean and sanitized. There are four main ways that you can...
by Waypoint | May 18, 2020 | Consumer Perceptions & Trends, Insights
Cinco de Mayo translates to “5th of May”, in reference to the Battle of Puebla. Today, it is seen as a day to celebrate the culture, achievements and experiences of people with a Mexican background, who live in the United States. For consumers confined to their...
by Waypoint | May 18, 2020 | Consumer Perceptions & Trends, Insights
As cases of the Coronavirus continue to spread, U.S. meat plants have been hit especially hard. With working conditions that make it near impossible to maintain social distance, nearly 20 meatpacking plants have temporarily closed in just the past few weeks. Consumers...
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