Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business
We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.
According to National Today, 70% of Americans plan to celebrate Cinco de Mayo in 2021. Cinco de Mayo is a commemoration of Mexican culture and heritage. This fun and exciting holiday often includes parades, parties, mariachi music, Mexican folk dancing and...
According to Pew Research Center, roughly a third of Americans (32%) say they have had a virtual party or social gathering with friends or family during COVID. With warmer weather on the horizon, many families will want to finally come together in-person to celebrate....
A Return To Dining On-Premise We have entered a time of transition for the foodservice industry, as consumers have become eager to return to eating at restaurants. A National Restaurant Association recent survey of 1,000 U.S. adults found that pent-up demand was...
In 2020, 77% of Americans still found ways to celebrate Easter during COVID, according to a survey conducted by the NRF and Prosper Insights & Analytics. Now that it’s 2021, celebrating looks a little different. Many consumers are putting their own twist on the...
Liquid SunGlow® European Style Butter has a pourable consistency that saves time and eliminates the labor of melting butter, it's the perfect solution to bring butter flavor and cost efficiency to any menu! Your patrons can enjoy the comforting foods they love and...
The return of professional and collegiate sports has its own “new normal.” Pandemic safety measures like sports bubbles, no in-person attendance, and shorter seasons have been implemented to keep COVID spread to a minimum. While sports aren’t quite what we’re used to,...
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business