Leveraging combined strengths to better serve our partners

Our vision was to make it easy for our partners to serve the national market through a simple, unified platform. In 2007, we saw an opportunity to change forever the way companies approached the marketplace. So we got to work to bring about change. We led the charge by identifying the best regional brokerages in every marketplace, exchanging information, standardizing processes and optimizing technology. Each regional broker had a proven track record of high performance and key relationships throughout multiple channels.

In 2012, Waypoint launched as the first-ever national sales and marketing agency. We use one system and one market approach, allowing us to deliver efficiencies and increase the speed to market.

Since our founding, we have continued to expand our partnerships into the Non-Foods channel and to invest in seasoned talent. Our commitment and unsurpassed expertise in this channel strengthens our partners’ and end users’ businesses.


Winning Together

Today, Waypoint continues to bring manufacturers and their customers together to reduce costs and to move products. Our deep understanding of our clients and their customers/end-users is one of the keys to our mutual success. When you partner with Waypoint, you also get our:

  • Proven go-to-market strategy
  • Best-in-class industry talent
  • Expert product knowledge and placement
  • Artfully integrated systems and processes
  • Insightful data analysis
  • Diagnostic reporting
  • Other exciting offerings that we’ll use to win with you.