Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business
We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.
Seasonal Selections – Easter & Lent
In 2020, 77% of Americans still found ways to celebrate Easter during COVID, according to a survey conducted by the NRF and Prosper Insights & Analytics. Now that it’s 2021, celebrating looks a little different. Many consumers are putting their own twist on the...
New Liquid SunGlow from Ventura Foods
Liquid SunGlow® European Style Butter has a pourable consistency that saves time and eliminates the labor of melting butter, it's the perfect solution to bring butter flavor and cost efficiency to any menu! Your patrons can enjoy the comforting foods they love and...
Seasonal Selections – Sports & Holidays
The return of professional and collegiate sports has its own “new normal.” Pandemic safety measures like sports bubbles, no in-person attendance, and shorter seasons have been implemented to keep COVID spread to a minimum. While sports aren’t quite what we’re used to,...
New Sauce Craft Flavors from Ventura Foods
Running a restaurant calls to the brave and bold. We're here to help you with serving what’s proven, simplifying your menus and streamlining your everyday efforts. With expert innovation, trusted insights and rigorous testing, Sauce Craft™ supports your journey to...
What Do Consumers Expect of Restaurants in 2021?
Just after the calendar turned from 2020 to 2021, two in three consumers indicated they were optimistic about the year ahead. Even with the optimism spurred on by the new year, consumers expect to be ordering takeout and delivery for awhile. As the pandemic nears the...
Seasonal Selections – Healthy Lifestyle Options
With the new year, comes the promise of new opportunities, goals and resolutions. Many people will be looking to get healthier or maintain a healthy lifestyle in 2021. Below you will find several ways you can help people achieve their health goals in the new year....
Manufacturers
We Offer
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services
Distributors
We Offer
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors
Operators
We Offer
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business