Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business

We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.

New Sauce Craft Flavors from Ventura Foods
Running a restaurant calls to the brave and bold. We're here to help you with serving what’s proven, simplifying your menus and streamlining your everyday efforts. With expert innovation, trusted insights and rigorous testing, Sauce Craft™ supports your journey to...

What Do Consumers Expect of Restaurants in 2021?
Just after the calendar turned from 2020 to 2021, two in three consumers indicated they were optimistic about the year ahead. Even with the optimism spurred on by the new year, consumers expect to be ordering takeout and delivery for awhile. As the pandemic nears the...

Seasonal Selections – Healthy Lifestyle Options
With the new year, comes the promise of new opportunities, goals and resolutions. Many people will be looking to get healthier or maintain a healthy lifestyle in 2021. Below you will find several ways you can help people achieve their health goals in the new year....

How Can Operators Prepare for Winter?
Restaurants and their patrons will have to get creative as the cold weather draws nearer. Concerns about COVID-19’s resurgence and this year’s flu season will lead many people to continue ordering takeout and delivery to minimize risk. For foodservice operators...

Holidays, Sports & Fall Virtual Celebrations
Offer Reimagined Holiday, Sports & Fall Catered Solutions For Your Patrons To Enjoy Virtual Celebrations With Friends & Family. Serving sports fans, celebrating holidays and fall festivities during the Pandemic will look different this year. Restaurants and...

Holiday Catered Events (Party-To-Go)
Offer Reimagined Holiday & Party To-Go Catered Solutions For Your Patrons. The coronavirus pandemic has changed the way people celebrate major events and holidays. Many will be preparing for a party to-go this year. COVID has forced many restaurants and catering...

Manufacturers
We Offer
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services

Distributors
We Offer
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors

Operators
We Offer
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business