Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business
We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.
The pandemic has been fraught with constant change, leaving us with very little we can count on. We don’t know if our go-to brands will be in stock, whether there will be meat on the table, or even if our favorite restaurants will be open or closed tomorrow. The lack...
When choosing a restaurant, consumers expect cleanliness. It's safe to assume that seeing clean is believing - people want to see the steps you've taken to keep your restaurant or cafe clean and sanitized. There are four main ways that you can accomplish this through...
Cinco de Mayo translates to “5th of May”, in reference to the Battle of Puebla. Today, it is seen as a day to celebrate the culture, achievements and experiences of people with a Mexican background, who live in the United States. For consumers confined to their...
As cases of the Coronavirus continue to spread, U.S. meat plants have been hit especially hard. With working conditions that make it near impossible to maintain social distance, nearly 20 meatpacking plants have temporarily closed in just the past few weeks. Consumers...
The COVID crisis has turned many people inward as they desperately try to self-protect. They are less trusting of others with their safety and more worried about fulfilling their own needs first. This means that you will need to focus on how your restaurant can gain...
Restaurants reopening may cause some consumer concern. You may be wondering, what can restaurants do to reassure them that dining in will be safe? As dining in starts to reopen across America, restaurants can expect customers to proceed with more caution. Restaurants...
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business