Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business
We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.
Americans have gotten used to the “new normal,” and in some ways, it is now even second nature. We are more confident in how to safely navigate our environments. When we leave the house, we don’t think twice about grabbing a mask and sanitizer, along with our car...
As the pandemic began to take hold in mid-March, many companies and office buildings closed their doors and sent their employees home, thereby also closing the company cafeteria. Some locations are likely serving essential personnel and so have stayed open but pivoted...
For the first time in three months, the Coronavirus is no longer front and center amid recent events surrounding Black Lives Matter protests. In some ways, it has given Americans “permission” to focus on urgent matters beyond the virus. Younger generations and...
The CDC recently released new guidelines stating that the virus spreads easily between people, but not easily in other ways, including touching surfaces or objects. While this news provides some degree of relief as Americans determine how to safely venture out, most...
The pandemic has been fraught with constant change, leaving us with very little we can count on. We don’t know if our go-to brands will be in stock, whether there will be meat on the table, or even if our favorite restaurants will be open or closed tomorrow. The lack...
When choosing a restaurant, consumers expect cleanliness. It's safe to assume that seeing clean is believing - people want to see the steps you've taken to keep your restaurant or cafe clean and sanitized. There are four main ways that you can accomplish this through...
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business