by Waypoint | Jun 11, 2020 | Consumer Perceptions & Trends, Insights
For the first time in three months, the Coronavirus is no longer front and center amid recent events surrounding Black Lives Matter protests. In some ways, it has given Americans “permission” to focus on urgent matters beyond the virus. Younger generations and...
by Waypoint | Jun 5, 2020 | Consumer Perceptions & Trends, Insights
The CDC recently released new guidelines stating that the virus spreads easily between people, but not easily in other ways, including touching surfaces or objects. While this news provides some degree of relief as Americans determine how to safely venture out, most...
by Waypoint | May 18, 2020 | Consumer Perceptions & Trends, Insights
Cinco de Mayo translates to “5th of May”, in reference to the Battle of Puebla. Today, it is seen as a day to celebrate the culture, achievements and experiences of people with a Mexican background, who live in the United States. For consumers confined to their...
by Waypoint | May 18, 2020 | Consumer Perceptions & Trends, Insights
As cases of the Coronavirus continue to spread, U.S. meat plants have been hit especially hard. With working conditions that make it near impossible to maintain social distance, nearly 20 meatpacking plants have temporarily closed in just the past few weeks. Consumers...
by Waypoint | May 8, 2020 | Consumer Perceptions & Trends, Insights
The COVID crisis has turned many people inward as they desperately try to self-protect. They are less trusting of others with their safety and more worried about fulfilling their own needs first. This means that you will need to focus on how your restaurant can gain...
by Waypoint | Apr 23, 2020 | Consumer Perceptions & Trends, Insights
Restaurants reopening may cause some consumer concern. You may be wondering, what can restaurants do to reassure them that dining in will be safe? As dining in starts to reopen across America, restaurants can expect customers to proceed with more caution. Restaurants...
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