by Waypoint | May 18, 2020 | Consumer Perceptions & Trends, Insights
Cinco de Mayo translates to “5th of May”, in reference to the Battle of Puebla. Today, it is seen as a day to celebrate the culture, achievements and experiences of people with a Mexican background, who live in the United States. For consumers confined to their...
by Waypoint | May 18, 2020 | Consumer Perceptions & Trends, Insights
As cases of the Coronavirus continue to spread, U.S. meat plants have been hit especially hard. With working conditions that make it near impossible to maintain social distance, nearly 20 meatpacking plants have temporarily closed in just the past few weeks. Consumers...
by Waypoint | May 8, 2020 | Consumer Perceptions & Trends, Insights
The COVID crisis has turned many people inward as they desperately try to self-protect. They are less trusting of others with their safety and more worried about fulfilling their own needs first. This means that you will need to focus on how your restaurant can gain...
by Waypoint | Apr 23, 2020 | Consumer Perceptions & Trends, Insights
Restaurants reopening may cause some consumer concern. You may be wondering, what can restaurants do to reassure them that dining in will be safe? As dining in starts to reopen across America, restaurants can expect customers to proceed with more caution. Restaurants...
by Waypoint | Apr 20, 2020 | Consumer Perceptions & Trends, Insights
While states grapple with the decision to end shelter-in-place orders, attention is shifting towards rebooting the economy. Some Americans are ready to jump back in today, while others will need the comfort of continuing COVID precautions. In order to help alleviate...
by Waypoint | Apr 16, 2020 | Consumer Perceptions & Trends, Insights
As Coronavirus concerns continue to stretch on, consumers are stretching their budgets. How can the food industry begin to address customers’ overwhelming financial anxieties? Restaurants have an opportunity to redefine value in the COVID era, beyond just...
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