When choosing a restaurant, consumers expect cleanliness. It’s safe to assume that seeing clean is believing – people want to see the steps you’ve taken to keep your restaurant or cafe clean and sanitized. There are four main ways that you can accomplish this through cleaning. Start with hand washing which is the primary method of preventing your staff and customers from getting an illness.

It’s also important to regularly clean surfaces and wash any fresh produce or vegetables before cooking with them. This is the most vital part of the hygiene process, as it prevents pathogens from having an environment to thrive. It’s also a great idea to sanitize food contact surfaces in accordance with public health standards. This lowers the number of germs on surfaces or objects to a safe level, but not as thoroughly as a disinfectant. Lastly, you’ll want to disinfect touch points when cleaning surfaces. This kills germs and pathogens which can further lower the risk of spreading infection.

In this report, you’ll find data and insights, as well as recommendations around the best cleaning practices. Key takeaways from this report are as follows:

  • 38% of consumers are not concerned with ordering meat dishes a restaurants
  • 93% of consumers say restaurant cleanliness is important or very important
  • 86% of US adults equate the cleanliness of a restaurant’s restroom to the cleanliness in the kitchen
  • More than 80% of consumers would avoid a restaurant with a dirty restroom — not just avoid the restroom, but avoid the restaurant altogether
  • 71% of consumers expect restaurants to regularly/visibly wipe down tables, kiosks and other frequently touched objects
  • 54% of consumers expect restaurants to provide disinfecting wipes for them to use.

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