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Americans Want to Get Back to Dining In

Americans Want to Get Back to Dining In

by Waypoint | May 8, 2020 | Consumer Perceptions & Trends, Insights

The COVID crisis has turned many people inward as they desperately try to self-protect. They are less trusting of others with their safety and more worried about fulfilling their own needs first. This means that you will need to focus on how your restaurant can gain...
Restaurants Reopening Can Ease Consumer Concern

Restaurants Reopening Can Ease Consumer Concern

by Waypoint | Apr 23, 2020 | Consumer Perceptions & Trends, Insights

Restaurants reopening may cause some consumer concern. You may be wondering, what can restaurants do to reassure them that dining in will be safe? As dining in starts to reopen across America, restaurants can expect customers to proceed with more caution. Restaurants...
Consumer Concern with Dining In

Consumer Concern with Dining In

by Waypoint | Apr 20, 2020 | Consumer Perceptions & Trends, Insights

While states grapple with the decision to end shelter-in-place orders, attention is shifting towards rebooting the economy. Some Americans are ready to jump back in today, while others will need the comfort of continuing COVID precautions. In order to help alleviate...
Restaurants Can Redefine Value

Restaurants Can Redefine Value

by Waypoint | Apr 16, 2020 | Consumer Perceptions & Trends, Insights

As Coronavirus concerns continue to stretch on, consumers are stretching their budgets. How can the food industry begin to address customers’ overwhelming financial anxieties?  Restaurants have an opportunity to redefine value in the COVID era, beyond just...
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