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Tips, trends, articles and stories to help you succeed


The Benefits of Speed Scratch Cooking
As your operation starts to reopen, managing reduced labor, ensuring the health, safety, and satisfaction of your patrons can be challenging. A dynamic way to free-up your staff for vital tasks, while reducing the risks of shortages, is through speed scratch cooking....

Creative Restaurant Marketing Ideas
At Waypoint, we care about your business and want to help you succeed. As a business owner, you should know how to use marketing tactics and the online landscape to compete against competitors and bring in more customers to your restaurant. We've leveraged our...

Curbside Catering Options for Weddings
According to the Atlantic, "even after big parties are safe, smaller, intimate wedding ceremonies are likely to persist. The global pandemic and the social-distancing policies that have been put in place to curb the spread of COVID-19 have effectively ruled out large...

Curbside Catering Options for Graduation Parties
Graduation is an important rite of passage. Each year, thousands of graduates cross a stage, receive their diploma, and begin a new phase of life. But this year, most graduation ceremonies are cancelled due to COVID. In place of football stadiums, gyms, and...

Curbside Catering Options for Summer Picnics
Summer is here and even though people are still being cautious, they are getting outside, enjoying a return to nature, creating their own special events and socially-distanced celebrations. The deep connection consumers have to their favorite restaurants is more...

How to Set Up a Touchless Customer Experience
Now, more than ever, a truly touchless customer experience is needed for the restaurant industry. There is a need to reduce contact between servers and guests. This is a key component in the effort to rebuild public confidence in dining out and the return of the...
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